The New TTO Metrics: Documenting Job Creation, Economic Impact, and Other “Dark Matter” Performance Indicators
Originally presented October, 2009

One long-lasting impact of the global recession for tech transfer organizations will be the rapid changes now taking place in the way TTO success and performance are measured. University administrators — under pressure to demonstrate a positive economic contribution — are now asking for much more than the typical scorecard of licenses, patents, and revenues from TTO activity. The heat is on to show the economic impact of university research efforts in terms of jobs, payroll, tax dollars generated, and other metrics. Yet those numbers can be near-impossible to pin down — if you can find reliable data in the first place.

That’s why our Distance Learning Division is presenting a unique, practical audioconference designed to help you create, as well as reliably report on, a set of metrics that will satisfy stakeholders and show the true value of tech transfer efforts. Join Mark Coticchia of Case Western Reserve University and John Fraser of Florida State University for:

The New TTO Metrics: Documenting Job Creation, Economic Impact, and Other “Dark Matter” Performance Indicators

You’ll leave this valuable session with a solid understanding of the range of “new era” performance indicators now being adopted by two leading tech transfer organizations, and you’ll gain key insights on the lessons learned as they created — and continue to develop — new standards and metrics for assessing TTO performance and demonstrating the true value of research commercialization activity, as well as its economic and community impact. Here’s what you’ll learn in this must-hear distance learning program:

• What the “new metrics” are, if and when they will become standard practice, and why you should start tracking them now
• Strategies for identifying and accessing pertinent data from government agencies, business sector, and academia
• The lessons learned from Case Western Reserve University’s effort to build a new set of tech transfer performance metrics
• How to use the results from the new metrics for strategic business planning purposes
• How the government and private businesses are measuring the economic impact of university research — and how your metrics should reflect those measures
• Why you must first identify what “success” means to your TTO (not everyone’s success measure is the same), then set up your performance metrics accordingly
• How the US, UK, and Canada compare in tracking economic development and job creation stemming from university research efforts
• Strategies for using your performance data as a tool for sales, stakeholder outreach, and marketing

Your Expert Presenters

Mark E. Coticchia is Vice President for Research and Technology Management at Case Western Reserve University (CWRU) where he directs CWRU’s research agenda and technology commercialization priorities, including research administration, technology transfer, Case Technology Ventures, and the Science and Technology Applications Center. He also serves as the Senior Economic Development Advisor to the University System of Ohio, and is an international expert for the World Intellectual Property Organization. As executive and managing director of CTV, he has day-to-day responsibility for its operations and evaluates and works with existing and potential portfolio companies.

Prior to joining CWRU, Mr. Coticchia was Senior Director of Redleaf Group, Inc., an early stage venture capital firm. His responsibilities included the development and management of a global University Technology Innovation/Incubator Operation that included seed-level investment activities. From 1997-2000, Mr. Coticchia served as Director of Technology Transfer at Carnegie Mellon University and served as an adjunct professor of entrepreneurship. He serves on the board of directors and advisory boards of several high technology companies and not-for-profit organizations and is a co-founder of Lycos, Inc. Mr. Coticchia is the author of several books on technology management and is a frequent speaker to international audiences from industry, government, and academia.

John Fraser is Assistant Vice President for Research and Economic Development, and Executive Director of the Office of IP Development and Commercialization, at Florida State University in Tallahassee, where he has led the school’s tech transfer efforts since 1996. During 2006-2007 he also served as President of the Association of University Technology Managers.

Prior to FSU, he served as Director of the University/Industry Liaison Office at Simon Fraser University, Vancouver, Canada. In addition, he has held positions as Executive Vice President and co-founder of UTC, Inc., a venture capital-backed, North Carolina-based university licensing/technology transfer firm; President and CEO of UTI, a University of Calgary based for-profit technology transfer company; Vice President of TDC, Inc., a Toronto and Vancouver-based venture capital firm; and President of Burnside Development, a technology commercialization consulting firm. He has co-founded three companies and assisted entrepreneurs in launching another twelve technology-based start-ups.

Who Should Listen
Technology transfer managers and professionals, university counsel, administrators and deans, research commercialization directors, economic development officials, university CFOs, licensing specialists, start-up managers, researchers and entrepreneurs, university research VPs, IP consultants, and others with an interest in adopting a new set of TTO metrics to better demonstrate the economic and community impact of tech transfer activity.