Pitching techniques to get what you want
Originally presented July 1st
, 2010
Presenters: Gerard Eldering and Kef Kasdin

Gerard Eldering is Founder and President of InnovateTech Ventures, specializing in venture creation based on inventions licensed from universities and research institutions. Since the company’s founding in 2007, InnovateTech has supported numerous mid-Atlantic universities and co-founded three start-up companies including AlphaDetect and Trilumen. Gerard has been working in the technology transfer community for more than a decade and is passionate about the creation of professionally managed and funded start-up companies. Prior to launching InnovateTech, he founded and served as Director of the Technology Transfer Office at The MITRE Corporation. He is an MBA and a registered patent agent.

Kef Kasdin is a general partner of Battelle Ventures and Innovation Valley Partners. Kef focuses on investments in cleantech and communication technologies, working closely with the national laboratories that sole limited partner Battelle Memorial Institute manages or co-manages for the U.S. Department of Energy around the country. Kef currently serves on the Boards of Directors of Aldis, Inc.; Ampulse Corp.; Planar Energy; and Rajant Corp. She also is an ImageTree Corp. board observer. Active in the venture community, she sits on the Board of Directors of the National Association of Seed and Venture Funds and is a coauthor of Inside the Minds: Green Venture Capital (Aspatore Books, Nov. 1, 2009). Kef has been involved in developing and executing strategy for high-technology companies for more than 20 years, including Sarnoff Corp. and 3Com Corp., where she was the company’s first Executive in Residence, Office of the Chairman. She became a technology start-up consultant in the late 1990s, a venture capitalist in 2000, and a founding member of the management team forming Battelle Ventures in 2003. Kef holds a B.S.E degree in operations research from Princeton University and an MBA from the Graduate School of Business, Stanford University.