IP-Included Label Licensing: A Win-Win Model for Maximizing Use of University Technologies
Originally presented December 7, 2011

DON'T LEAVE YOUR HARD-EARNED ROYALTY DOLLARS ON THE TABLE…

A "label-license" or "IP-included model" enables universities to realize the value of their intellectual property, gives licensees additional means to market the technology, and encourages end-users to incorporate the technology.

Case in Point: The University of Illinois at Urbana-Champaign and Sigma-Aldrich® have recently entered into an "IP-included" license agreement which enables Sigma-Aldrich to expand the range of a powerful class of boronic acid surrogates offered to the global chemistry community. The University's Senior Technology Manager, Lisa Dhar, was instrumental in inking the deal and is prepared to offer you a wealth of best practice strategies on how your TTO can benefit from a "label-license." You and your entire staff can join her for one low price when you order this 60-minute program:

IP-Included Label Licensing: A Win-Win Model for Maximizing Use of University Technologies
DVD – Video On Demand – PDF Transcript
*** CLE And CLP credits available ***

Here's a quick look at the agenda:

The Essentials:

• How successful commercialization often rests upon how intellectual property ownership is structured;
• Why many industries, including the chemical and pharmaceutical industries, are reluctant to incorporate proprietary technologies for fear of complicated business models or risks of down-stream, reach-through obligations;
• How universities can adapt to this reality by incorporating licensing models that encourage broad adoption of their technologies.

Strategy:

• Balancing the university's desire to benefit from its IP while also encouraging wider adoption of innovations for public benefit;
• Why implementing a label-license strategy is highly case-dependent.

Examples:

• University of Illinois and Sigma-Aldrich
• University of Illinois and Gelest

Marketing the label-license:

• How to garner interest in this emerging model;
• Which industry sectors are most receptive to IP-included licensing models;
• Case studies of marketing efforts used to complete IP-included licenses.

Your Expert Presenter:
Lisa Dhar, Senior Technology Manager for the University of Illinois at Urbana-Champaign Office of Technology Management, brings more than 15 years of business experience to the OTM. Prior to her current position, Lisa led a team at Lucent Technologies that developed new classes of polymer recording media for holographic storage. Her work at Lucent led her to become the co-founder and vice president of InPhase Technologies, a company spun out of Lucent.