Intellectual Property Marketing Advisor monthly newsletter
Intellectual Property Marketing Advisor monthly newsletter helps you apply detailed, proven marketing tactics and high-level sales techniques to your IP portfolio – so you can bring in more licenses and more revenues. Plus, you’ll get high-impact internal strategies approaches that will garner more recognition for your efforts, greater involvement and cooperation from researchers, higher awareness among key stakeholders, and a stronger flow of invention disclosures.

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Technology Transfer Tactics monthly newsletter
Technology Transfer Tactics monthly newsletter covers the real-world problems, delicate issues, and high-stakes opportunities you grapple with daily. Our veteran journalists go behind the scenes to bring you detailed, actionable information and advice with a very specific and single-minded goal: To help you find, develop, license, and bring to market your organization’s valuable intellectual property.

• Click here for a sample issue
• Click here to order your individual subscription
• Click here for information about a site license (multiple subscribers) for your office

Tech Transfer eNews Platinum
When you subscribe to the just-introduced Platinum Edition of Tech Transfer eNews at the Charter Rate of just $59 for an entire year, you immediately receive nearly $750 in free products and services and 15% off everything you order throughout the year. Plus, you continue to receive the widely acclaimed weekly issues of Tech Transfer eNews, and much more. Click here for details >>>

Upcoming Webinars
Here is a list of our upcoming webinarsproduced by our sister publication Technology Transfer Tactics. Click here for our complete list of titles for the next 12 months.

• Licensee Red Flags: 12 Critical Signs that Should Trigger an Audit — Wednesday, February 15, 2012 ~ 1:00-2:00 pm (Eastern Time)
• SBIR/STTR Grant Funding: Innovation Research and Technology Transfer — Wednesday, February 15, 2012 ~ 1:00-2:15 pm (Eastern Time)
• How to Outsource and Offshore TTO Activities for Huge Savings and Efficiency Gains — Tuesday, February 28, 2012 ~ 1:00-2:00 pm (Eastern Time)
• Build and Manage a Successful Accelerator Fund for Your University — Wednesday, March 7, 2012 ~ 1:00-2:30 pm (Eastern Time)
• Patent Prosecution Cost-Saving Strategies: Increase Your TTO’s Filings Without Increasing Your Budget — Wednesday, March 21, 2012 ~ 1:00-2:30 pm (Eastern Time)
• Tech Transfer University’s 2011 Portfolio Management Track — 4 Outstanding Programs Specifically Tailored to Your Toughest IP Portfolio Management Challenges
• Tech Transfer University’s 2011 University Start-Up Track — 10 Outstanding Programs Focused on the Toughest Challenges for University Start-Ups
• Tech Transfer University’s 2011 Licensing Professionals Track — 8 Outstanding Programs Specifically Tailored to Licensing Professionals’ Toughest Challenges
• Tech Transfer University’s 2011 Patent Law Track — 6 Outstanding Programs Specifically Tailored to Critical Challenges in Patent Law

NEW! Tech Transfer University
With the Tech Transfer University subscription program you can save up to 60% off of our normal distance learning enrollment fees. The more you attend, the more you save! It’s a great way to stretch your professional development budget, eliminate travel costs while enhancing staff expertise, and conveniently get critical guidance on the key issues you must address to boost your TTO’s performance and bring more licensing revenues in the door. Click here for details >>

Past Distance Learning Programs
These are all of our past audioconferences/webinars produced by our sister publication Technology Transfer Tactics. These programs are available either on CD, MP3, PDF transcript, or video (please check each title for available formats) with all of the original conference materials included as well.

• Life Under AIA: Anticipating and Surviving Post Grant Challenges
• Transform Your TTO Into an Economic Development Engine
• How Your University’s Innovations Can Become a Fixture in Big Pharma’s Pipeline
• Expert Corporate Relations Strategies for Long-Term Industry-TTO Partnerships
• IP-Included Label Licensing: A Win-Win Model for Maximizing Use of University Technologies
• Reap the Benefits of a Strong Post-License Monitoring System
• Exit Planning for University Start-Ups
• The Prosecution of Professor Roth and Its Aftermath
• Effectively Use Patent Landscaping to Plot Your IP Commercialization Action Plan
• Patent Reform: Impact and Strategy for University Research and Tech Transfer
• Best Practices for TTOs in Forging Strong Internal Stakeholder Relationships
• Playing for Keeps: Patent Enforcement Strategies for University TTOs
• Playing for Keeps: Patent Enforcement Strategies for University TTOs
• Best Practices in IP Portfolio Assessment and Triage
• Launch a Proof of Concept Center and Accelerate IP Commercialization
• Expert Analysis of Federal Circuit’s Ruling in Myriad Appeal
• When and How to Monetize Your IP by Selling Your Royalty Stream
• Slow Leaks Can Fill Big Buckets: Tactics for Controlling Equity Dilution in University Start-Ups
• Break Down the Barriers to VC Funding for University Start-ups
• Stanford v Roche: The Impact on Management of University IP
• University IP Gap Funding Opportunities Revealed
• Supercharge Your TTO’s Website: Case Study Presented by the University of Rochester
• International Patenting Hot Spot: Focus on China
• The Who, When, Why and How of Royalty Auditing
• Licensing Tactics for University TTOs: How to Turn the Tables on Corporate Negotiators
• Building Better Licenses: Common Weaknesses and How to Strengthen Your Agreements
• Internal Metrics and Benchmarking: New Era Measurement of TTO Performance and Impact
• Best Practices for Using Video to Market University Technologies
• Dramatically Boost Disclosures by Utilizing Proven Technology Scouting Methods
• University Start-Ups: Turn Your Term Sheets into Deal MAKERS Not Deal BREAKERS!
• The False Patent Marking “Goldrush,” and How to Steer Clear of Prospectors
• Out-of-the-Box Funding Strategies for Early-Stage Technologies
• Deemed Export Compliance: A Workshop for University TTOs
• Turn Social Media into a Marketing Home Run for Your TTO
• How Your TTO Can Forge Successful Partnerships with Government Agencies
• Accelerate Deal Flow with “Express-Style” Licensing Methods
• Understanding Obviousness in a Post-KSR World: Practical Applications for Compliance with the Recent USPTO Guidelines
• A Prescription for Profit: Find Hidden Gems of Innovation Among Your University-Affiliated Medical Staff
• Patent Infringement: Deciding When and How Your TTO Should Take Action
• Intellectual Property Law 101 for Principal Investigators and Faculty Inventors
• Strength in Numbers: Bolster Your University’s Commercialization Efforts Through Strategic Inter-Institutional Partnerships
• Angel Funding for University Innovations: Outlook and Opportunities for 2011
• Stop the IP Leakage in Your University
• Best Practices for Managing Conflict of Interest in University Research
• Get Your Student Body on the Innovation Team
• Ensure Effective Leadership for University Start-Ups: Best Practice Mentorships and Executive-In-Residence Programs
• TTOs: Fast-Track Your Innovations
• The Future of Patenting in Biomedicine
• Bilski: The Impact of the Final Decision on University TTOs
• International Patenting Strategies: Cost-Effectively Expand Your Market and Boost Your TTO’s Revenues
• Bullet-Proof Your License Agreements: Prevent Post-License Disputes and Shed Dead-Weight Licensees
• Protect Your Patents from Inequitable Conduct Charges
• SPECIAL 6-PART SERIES! Start-Up Boot Camp for University TTO Professionals and Inventors
• Prevent Faculty Disputes from Turning Into a Declaration of War
• The Perfect Elevator Pitch: Sell Your IP in 3 Minutes or Less!
• TTOs: Use Social Media Effectively to Market Your Innovations
• University Researchers: Tap Into Your Inner CEO
• Become Industry Friendly: Transform Your TTO Into a Licensee Magnet
• Working Effectively with University Counsel to Speed the Licensing Process
• Stretch Your TTO’s Budget: Tap Into Industry Resources and Partnerships
• The Bilski Decision: Expert Strategies to Manage Its Impact on University IP
• Tech Transfer Marketing on a Shoestring: Guerilla Tactics in a Budget-Cut World
• Performing Market Research Studies: Testing the Waters to De-Risk Your IP Investments
• Patent Prosecution: Best Practices for Reducing Costs While Improving Patent Quality
• “Shrink Wrap” Your University’s Technologies for Industry: Packaging Your Innovations to Minimize Corporate Risk and Extract Optimum Licensing Value
• Successful outsourcing for tech transfer organizations
• Post-License Monitoring and Support: Performance and Revenue Enhancement Strategies (and When All Else Fails How to Pull the Plug and Take Back Your IP)
• Tech Transfer Partnerships: Establishing Effective Legal and Operational Structures for Long-Term Success
• The New TTO Metrics: Documenting Job Creation, Economic Impact, and Other “Dark Matter” Performance Indicators
• Home Run Strategies: Finding, Nurturing, and Securing Maximum Revenues from Disruptive University Technologies
• Shifting Your TTO from Market Push to Market Pull: Finding the White Space
• The Top 10 Legal Minefields for TTOs and How To Step Around Them
• Best Practices for Marketing University and Federal Lab Technologies
• The IRS Targets TTOs: Hot Spots for Tax Compliance and Audit Avoidance Strategies
• Launch Your Own VC! Create Your Own Funding Vehicle For University Technologies
• Getting the Deal Done: Achieving a Business-Minded Approach to Tech Transfer in a Bureaucratic Environment
• Conflict of Interest in University Research: Strengthen Your Process and Policies
• IP Bundling: Establish Effective Partnerships to Increase the Value of Your Innovations
• Time Saving Tactics for Technology Transfer Professionals: Achieve Success While Doing More with Less
• International Licensing of University Technologies: Opportunities and Pitfalls
• Create A Winning Incentive System for Tech Transfer Staff
• License Negotiation Workshop for Tech Transfer Professionals: Real-World Tactics for Maximizing Licensing Revenues
• What Patent Trolls Can Teach TTOs About Extracting Value From IP
• University Start-Up Best Practices: Building a Foundation for Survival and a Path to Profits
• Invention Assessment and Triage: Improve Your TTO’s Process and Optimize Resource Allocation
• IP Valuation Workshop for Tech Transfer Professionals
• Great Ideas for Improving Faculty Outreach and Enhancing Researcher-TTO Relations
• A Step-By-Step Guide to Business Planning for Tech Transfer Organizations
• Internship Best Practices for TTOs: How Student Team Members Can Boost Overall Productivity, Reduce Costs and Speed IP Assessment and Triage
• Recession Survival Strategies for TTOs: How to Grow Despite Budget Cuts and Economic Mayhem
• Best Practices and Trends in Royalty Monetization
• Royalty Audits: Are You Getting What You Bargained For?
• Selling university IP in cyberspace: Best practices in web-based marketing for tech transfer professionals
• Patent law update for tech transfer professionals: What’s now, what’s next, and what you need to do about it
• VCs and Angels speak to TTOs: What we want to see and what we don’t
• Performance improvement strategies and techniques for tech transfer offices: Boost efficiency and get more accomplished every day
• Strategies for small tech transfer offices: Doing more with less
• Tech transfer metrics: Establish meaningful performance measures and demonstrate your TTO’s true value
• Secrets of Win-Win Contracts: Negotiating and Contracting Tips from the Tech Transfer Experts
• Mining for Low-Tech Gold: Turning University Creative Works into New Licensing Dollars
• Separating the Winners from the Losers: Conducting an Effective Market Analysis for Your University’s Inventions
• Escaping the Valley of Death: Overcome the Funding Gap for Early-Stage University IP
• Valuation Strategies for Tech Transfer Professionals: Know What Your IP is Worth and Maximize Your Revenue Opportunities
• Marketing Your Innovations: Best Practices for Tech Transfer Professionals
• The Rapidly Evolving Patent Landscape: Practical Impact for Tech Transfer Professionals

Podcasts-On-Demand
Now you can benefit from our highly acclaimed audioconferences at your convenience. Eliminate travel expenses and increase your productivity while gaining expert advice for the daily challenges you face in your TTO. Thousands of your colleagues are already reducing their carbon footprint by purchasing our podcasts. Isn’t it time you did too? Each podcast is 100% guaranteed for quality or your money back. No gimmicks- no questions asked. Click here for details >>

The Technology Transfer Marketing and Outreach Library
This one-of-a-kind library contains over 16 hours of detailed, proven marketing tactics focused squarely on helping you can bring in more licenses and more revenues. Click here for details >>

The 2010 IP Funding Bundle
6 strategy-filled programs with 9 hours of top-notch advice, practical ideas, and how-to guidance from industry experts on securing the funding your IP needs to move toward commercialization, licensing, start-up — and revenue for your institution. Click here for details >>

Audioconferences Specifically for IP Attorneys
View our new line of audioconferences specifically for IP attorneys from our partner Strafford Specialized Information Services. Strafford teleconferences and publications focus on the most current and relevant issues of the day-immediately analyzing new developments and quickly disseminating critical information. CLE credits are available on most titles, as well as a variety of formats in case you are not able to attend the live program. Click here for details >>

IP Law Desk References
Technology Transfer Tactics is pleased to present a new line of Intellectual Property Law Desk References published by our partner BNA Books. Click here for details >>

Mastering Deemed Exports
Mastering Deemed Exports is an invaluable video training tool that helps exporters, universities and research laboratories alert all employees to the potential fines and legal sanctions that can come from violating EAR and ITAR restrictions on giving certain foreign nationals access to controlled U.S. technology. Click here for details >>

The Tech Transfer Library, Volume II
Volume II of our popular Tech Transfer Library has just been released! The Tech Transfer Library series, compiled from our world-leading newsletters, offers an inexpensive way to focus in on key topics of interest in one convenient report filled with case studies, best practices, expert guidance, and how-to strategies in 8 critical areas. Click here for details >>

Global Higher Education Technology Transfer Office Benchmarks
This report presents more than 230 pages of detailed data, commentary and analysis based on information provided by 35 university technology transfer offices in the USA, the UK and Europe. Click here for details >>

Global Higher Education Technology Transfer Office Staffing & Compensation
This condensed report focuses solely on the staffing, salary, and budget concerns of technology transfer offices. You’ll discover valuable benchmark data on departmental employment statistics from 2009, 2010, and 2011, including total spending on direct office salaries and allocations for outside personnel serving in the tech transfer office. Click here for details >>

Global Higher Education Technology Transfer Office Outreach & Marketing Activities
This condensed report focuses solely on internal and external marketing efforts, developments in public relations, and the partnerships formed by tech transfer offices. Click here for details >>

The Survey of Medical School Faculty: Earnings from Research and Technology Licensing and View of Technology Transfer Office
This valuable new research report provides comprehensive data to help users ascertain the composition of faculty member compensation from research grants and technology licensing. Users  also discover meaningful data defining the views and opinions on the effectiveness of their university technology transfer offices. Click here for details >>

The University Startup Directory
The University Startup Directory is the first detailed list and index of university startups. The Startup Directory brings together hard-to-find data from the high-potential, rapidly evolving university startup market and organizes it into an easy-to-use directory and database. This unique resource includes a listing of more than 1,000 university startups indexed by growth stage and market sector. Click here for details >>

Innovation and Entrepreneurship in the Healthcare Sector: From Idea to Funding to Launch
This unique guidebook combines clinical skills and business savvy with step-by-step guidance for moving beyond the generation of an idea to the creation of a business plan, the development of a proposal, and testing and evaluating a product. You’ll also find critical strategies and techniques for developing and protecting your valuable intellectual property. Click here for details >>

BioWorld Biotechnology and Medical Device VC Directory 2012
U.S., Canadian, European and Asia Pacific Venture Capital Firms and Contacts — Click here for details >>

TechAdvance™ Technology Assessment Handbook
The TechAdvance tool is an objective and scientifically proven model for assessing your portfolio of technologies and identifying those with the greatest potential for successful commercialization. Click here for details >>

Royalty Rate Resource Books from IPRA, Inc.
Intellectual Property Marketing Advisor is pleased to present three new royalty rate resource books, published by our partner Intellectual Property Research Associates, Inc., dedicated to reporting detailed information about the economic aspects of intellectual property transactions including licensing and joint ventures. Click here for details >>

Valuation Guidance from BVR, LLC
Technology Transfer Tactics is proud to partner with Business Valuation Resources (BVR) in bringing their important guides, teleconferences, and live events to our customers.

• Intellectual Property Valuation Case Law Compendium — With this edition you’ll find nearly 100 court case abstracts along with full text opinions of cases focused on disputes over the value of intellectual property, and how that amount is calculated.
• Licensing Trade Secrets: Overview and Sample Agreements — With this comprehensive reference you’ll receive an overview of what constitutes a trade secret and how including this additional IP can affect the value of your technology licenses.
• Royalty Rates in Copyright Agreements: A Guide to Full-Text Copyright Agreements — In this reference you’ll find over 1,000 pages of executed license agreements filled with critical real-world data and templates to help ensure you receive optimum value for your intellectual property.
• Royalty Rates in Biotech: BVR’s Guide to Full-Text Licensing Agreements — In this reference we’ve done the work for you, gathering over 500 pages of full-text copies of actual licensing agreements in the biotech industry.
• Guide to Valuations for IRC 409A Compliance — This resource focuses on the nuts and bolts of performing valuation and allocation analyses specifically related to Internal Revenue Code 409A.
• Calculating Lost Profit in IP and Patent Infringement Cases — This guide brings together the comprehensive body of knowledge on lost profits damages and delivers the definitive resource for financial experts and attorneys.
• The Guide to Intellectual Property Valuation — If you’re in the trenches of IP valuation, this all-new, 127-page guide is a must-have resource authored by one of the world’s leading experts in IP valuation.
• An IP Cost of Capital Estimation Model — Whereas many IP cost of capital estimations are adjusted using little more than the appraiser’s experience, Mike Pellegrino has developed a model that captures the unique attributes of IP using objective empirical evidence. That model will be presented in “An IP Cost of Capital Estimation Model.”
• BVR/Morningstar Summit on Best Practices in Valuing Intellectual Property — The recording of this first-ever event offers the opportunity to see the regulators and other thought leaders in IP valuation.

Market Research Reports
Technology Transfer Tactics is pleased to present a new line of research reports, published by our partner Business Insights, a world leader in strategic market analysis. Business Insights‘ portfolio of reports is designed to help you make well-informed and timely business decisions. With an understanding of problems facing today’s research commercialization professionals and executives, Business Insights helps you crystallize your strategic planning and drive your organization forward. Click here for details >>

Therapy Area Pipeline Reports
Through a new partnership with Life Science Analytics, Technology Transfer Tactics is offering access to specialized drug pipeline reports that offer an unprecedented level of detail on drug development activity in more than 150 specific therapy areas. You can choose only the individual reports you need in downloadable PDF format, or subscribe to the entire database and receive updated pipeline information whenever you need it throughout the year. Click here for details >>

Current Partnering Reports
Current Partnering Reports are designed to provide access to latest best practice, business intelligence and information for dealmakers. We search out the latest information so you don’t have to and place it in one location, saving you precious time and resources. Click here for details >>>

Current Agreements
Current Agreements is an industry leader providing comprehensive business information and intelligence with access to thousands of contract documents, covering all deals and alliances across the life sciences sector since 2000. Click here for details >>>

Software/Tools

• RoyaltyStat Subscription Database -- RoyaltyStat is the premier subscription database, containing nearly 10,000 easily searchable license agreements from the US Securities and Exchange Commission (SEC). Click here for details >>
• Competitive Advantage Valuation Software — CAV Software gives inventors/assignors/licensors, and prospective assignees/ licensees a single, straight-forward method for determining IP value. Created by nationally recognized IP law expert Ted Hagelin, the CAV Software yields clear and logical valuation results through a single program platform for actionable negotiation, planning and reporting. Click here for details >>
• Biz Plan Builder Professional – Business Plan Software — Biz Plan Builder makes it easy for you to organize your ideas, calculate your costs, your profits, and express your business vision with clarity. Click here for details >>

Apparel etc.

• The exclusive “Tech Transfer Wizard” t-shirt