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Protecting Brands and Avoiding Liability in Online Advertising
A live 90-minute CLE webinar/teleconference with interactive Q&A
Sponsored by the Legal Publishing Group of Strafford Publications
Wednesday, May 11, 2011 ~ 1:00pm-2:30pm EDT
Price: $297
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Please note: You will be taken to the Strafford website to complete your order. |
The CLE webinar will prepare counsel to businesses using keyword advertising in e-commerce to anticipate and address trademark abuses and infringement. The panel will provide best practices to avoid infringing a third party’s IP rights and protect the client or company’s trademarks from keyword abuse.
Description
Internet advertising is the most vital and dynamic segment of advertising. Companies devote much of their marketing budgets to develop brand recognition and create customer goodwill. Therefore, businesses and their counsel must plan carefully to prevent infringement of their brands and trademarks.
Online advertising through programs such as Google Adwords™ brings new challenges for applying traditional trademark law. A recent Ninth Circuit decision offers guidance for alleged trademark infringement cases based on keyword advertising and adopts a new test for keyword advertising cases.
Counsel must understand the potential abuses inherent in keyword advertising, various courts’ rulings on these issues, and ways to protect their client or company’s trademarks from infringement as well as to avoid infringing the IP rights of others.
Listen as our authoritative panel of intellectual property attorneys examines trademark use in commerce, the courts’ treatment of claims relating to keyword advertising, liability for trademark infringement, and best practices for protecting trademarks and brands.
Outline
- Trademark use in commerce
- Purchase of keywords
- Parking and advertising
- Court treatment of keyword advertising
- Circuit split
- Pop-ups and pop-unders
- Meta tags
- Likelihood of confusion
- Dilution
- False designation of origin
- Liability for trademark infringement
- Direct liability
- Secondary liability
- Best practices for protecting marks and brands
- Mark registration
- Building strong trademarks and brands
- Policing trademarks
Benefits
The panel will review these and other key questions:
- What legal challenges do trademark owners face when using keyword advertising?
- How can companies and counsel reduce liability exposure to trademark infringement claims in online advertising?
- What are the key steps to protect against trademark infringement in online advertising?
Following the speaker presentations, you’ll have an opportunity to get answers to your specific questions during the interactive Q&A.
Faculty
Jennifer M. Mikulina, Partner
McDermott Will & Emery, Chicago
Her practice encompasses a broad range of intellectual property matters, including unfair competition, trademark and copyright counseling, prosecution, licensing and litigation. She counsels clients on trademark matters and works with them to register, maintain, protect and license trademarks, service marks and trade names.
Ariana G. Voigt, Partner
Michael Best & Friedrich, Milwaukee
She concentrates in the fields of trademarks, copyrights, false advertising and unfair competition, including trademark enforcement, international and domestic trademark prosecution, trademark clearance searching, licensing and transactional due diligence issues. She handles trademark disputes, evaluates and advises clients about infringement, unfair competition, and false advertising issues.
Register Today!
Price covers an unlimited number of staff at your office location. Can’t participate in the live seminar? A CD of the full event proceedings, including Q&A and PDF files of all handouts, will be available 10 days after the seminar.
Continuing Legal Education
Continuing Legal Education credits are granted for an additional $65 per person. Please refer to the options on the order page to take advantage of these credits.
Please note: You will be taken to the
Strafford website to complete your order.
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