Policing and Protecting Against Brand Infringement and Counterfeiting by Website Users

A live 90-minute CLE webinar/teleconference with interactive Q&A
Sponsored by the Legal Publishing Group of Strafford Publications
Thursday, October 28, 2010 ~ 1:00pm-2:30pm EDT
Price: $297

Please note: You will be taken to the Strafford website to complete your order.

This CLE webinar will provide best practices for attorneys on confronting the new trademark infringement and counterfeiting threats by users of social networking websites. The panel will outline strategies for businesses and their counsel to police and protect against unauthorized use of their brands on these websites.

Description

Twitter, Facebook and other social networking websites exploded onto the scene in recent years—and rapidly expanded into the business world. Companies are embracing the new media to announce sales and product information, solicit new business, and communicate with consumers.

Although social networking websites enable businesses to quickly and easily promote their brands to the marketplace, businesses and their counsel must be constantly vigilant to protect their copyrights and trademarks from infringement by users of the websites.

Listen as our panel of experienced intellectual property attorneys outlines best practices in policing and preventing unauthorized use of their brands by users of Twitter, Facebook and other social networking websites.

Outline

1. Current IP trends surrounding Twitter, Facebook and other social networking sites
2. Infringement risks arising from social networking websites — recent case law
   • Use of company names, marks, logos and graphics without permission or compensation to brand owner
   • Cybersquatting on domain name
   • Counterfeiting risks
3. Secondary liability issues
4. Best practices to protect brands
   • Register trademark with each website
   • Understand basic terms of service of each website
   • Consider registering every possible domain name that could be associated with brand
   • Monitor websites to determine if trademark is being used without permission
   • Report alleged infringement to social networking website
   • Develop and implement anti-counterfeiting programs
   • Insurance considerations

Benefits

The panel will review these and other key questions:

• How has the explosion of Twitter, Facebook and other social networking websites increased the threat of online trademark infringement for businesses?
• What can businesses and counsel do to proactively protect brands from infringement by social networking website users?
• What steps should businesses take when they detect alleged trademark or copyright infringement by a user of Twitter or Facebook?

Following the speaker presentations, you’ll have an opportunity to get answers to your specific questions during the interactive Q&A.

Faculty

Ian C. Ballon, Shareholder
Greenberg Traurig, Santa Monica, Calif.
He represents technology, media and entertainment companies in complex copyright, Lanham Act, trade secret, and Internet-related litigation and counseling. He is the author of the four-volume legal treatise, E-Commerce and Internet Law: Treatise With Forms 2d Edition (West 2009) and the earlier first edition, which has been cited in state and federal court opinions.

Paul W. Garrity, Partner
Sheppard Mullin, New York
He focuses his practice on intellectual property litigation. He has litigated disputes involving trademark infringement, patent infringement, false advertising, trade secrets, copyright infringement, the Digital Millennium Copyright Act (DMCA), dilution, trade dress, parallel imports and counterfeiting before federal courts across the United States and before the USPTO.

Jennifer L. Barry,
Latham & Watkins, San Diego
She has significant experience in all aspects of commercial intellectual property, including trademark prosecution and worldwide trademark portfolio management; trademark and trade dress infringement counseling and litigation; trademark licensing counseling and litigation; domain name portfolio management and recovery of domain names; and website/e-commerce counseling and litigation.

Register Today!
Price covers an unlimited number of staff at your office location. Can’t participate in the live seminar? A CD of the full event proceedings, including Q&A and PDF files of all handouts, will be available 10 days after the seminar.

Continuing Legal Education
Continuing Legal Education credits are granted for an additional $65 per person. Please refer to the options on the order page to take advantage of these credits.

Please note: You will be taken to the
Strafford website to complete your order.